2012 Product Lineup Chrysler Brand – From Humble Beginnings

01.09.2011
Auburn Hills, Mich., Sep 1, 2011 -
The spirit of hard work. Earning your place without forgetting where you’re from. That’s what the Chrysler Brand and its vehicles are all about.

“We aim to deliver the very best of American design with a value proposition that exceeds expectations,” said Olivier Francois, President and CEO of the Chrysler Brand. “You no longer have to cross an ocean for what Detroit can deliver from these shores.”

Vehicles like the iconic, most awarded new vehicle ever, the Chrysler 300.

“The spirit of hard work is the truest path to luxury,” Francois said. “Luxury feels better earned, and the Chrysler 300C is the most luxurious vehicle in its class.”

Thanks to the quietest interior, best-in-class 292 V-6 horsepower, best-in-class passenger seat comfort and rear seat volume, no matter how short or long your journey. And, the powerful HEMI® V-8 is available, including fuel-saving technology that shuts down half the cylinders when not required.

“300 is more than an icon of American motoring,” added Francois. “It is also an icon of attainable style and performance.”

And the 300 can be tailored for one and all in the 2012 model year, with vehicles like the highest-performance SRT8 with 465 horsepower and torque, the Executive for the professional who demands the very best interior, and the S model, replete with an industry exclusive Beats by Dr Dre.™ sound system, providing the highest quality sound reproduction … the way the artists intended their music to be heard.

Not to mention the addition of a class-exclusive 8-speed transmission that, when coupled to the Pentastar V-6, may gain an additional three highway miles per gallon, boosting the sedan’s performance to an unchartered 30 mpg.

All-wheel drive is also available.

Then there’s the Chrysler 200 sedan, that has inspired the nameplate’s, and the brand’s, identity as “Imported from Detroit.”

It starts with a four-cylinder offering at just $19,995.

Beautiful shapes … unprecedented attention to detail … with performance that delivers 283 horsepower and 29 miles per gallon in the V-6 configuration. A convertible version provides incredible space and comfort, all at a value that is hard to beat in the segment.

Finally, from the city that gave the world its first minivan, we took the best minivan in the industry – and number one seller in the US in 2010 – and made it better.

It has been entirely revised – not only the exterior styling, not only the brand new SUV-like interior, but now with amazing driving dynamics and unmatched safety technologies, 42 of which come standard. Within that is SafetyTec™ which offers as standard many safety features that can only be found on a Chrysler Town & Country, including Blind-spot Monitoring, tire pressure monitoring display, Rear Cross Path detection, ParkSense® rear back up assist system, ParkView® rear back up camera, rain-sensing wipers and SmartBeam® headlamps.

“At Chrysler, we want to close the elusive gap between aspiration and ownership, to deliver a bit more than the customer expects,” said Francois. “To give people what they deserve, not merely what they paid for … to provide every owner of every Chrysler a vehicle that satisfies their dreams, while being fueled by ours.”
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