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Gucci on Geneva Motor Show
Chic, stylish and Italian, a car like the Fiat 500 is a natural fit for the Gucci set. But in case that wasn't obvious enough, the two Italian firms have teamed up on a special line. Spearheaded by Lapo Elkann – the rakish playboy brother of Fiat chairman John Elkann and grandson of his late predecessor Gianni Agnelli – the Fiat 500 by Gucci is a joint effort between Gucci's creative director Frida Giannini and Fiat's Centro Stile in this, Italy's 150th year of ndependence.
The car itself follows in the footsteps of the Diesel edition – not to mention the myriad of similar initiatives involving the Citroën DS3 and the Mini – and is available in either black or white. Gucci's signature red and green stripe runs down the flank, with the Double-G logo on the wheel hubs and in the pattern on the leather seats.
Naturally, Gucci has also introduced a range of clothing and accessories to mark the occasion. The car and collection were launched by Milan Fashion Week and will be displayed at a dedicated stand at the Geneva Motor Show next week. Trend-setters needn't wait to check out the details in the press release after the jump and the high-resolution images in the gallery below. |
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